Ecommerce marketing resources for Australian founders
Practical guides for Australian ecommerce founders on ads, email, conversion, budgets and hiring help. Start with the problem in front of you.
Start here
Start with your current challenge
Pick the sentence that sounds most like you. Each guide works through what to check first and what the evidence can and cannot tell you.
- “I get visitors but hardly any orders” Website traffic but no sales: what should you check first? Getting visitors but few orders? Work through traffic quality, your offer, trust, product pages and checkout to find what needs investigating first. Read →
- “My Facebook ads get clicks but no sales” Facebook ads getting clicks but no sales: where to look Work through Meta ads, landing pages and checkout when clicks are not becoming orders. Read →
- “Sales have stopped growing” Why ecommerce sales plateau, and what to investigate next Sales have stopped growing? Examine acquisition, conversion, retention and capacity to identify the next useful test for an established online store. Read →
- “I need more of the right people finding the store” How to get more of the right traffic to your online store Compare practical ways to attract visitors to your online store through search, paid ads, email and partnerships, and decide which channel to test first. Read →
- “I am wondering whether to spend more on ads” When should an ecommerce business increase its ad budget? Assess whether your store is ready for a larger ad budget. Read →
- “I want more profit, not more orders” How to improve ecommerce profit without chasing more orders Improve ecommerce profit through product mix, contribution, retention and efficiency, while respecting the size of business you want to run. Read →
Guides
Advertising, email and conversion guides
Plan and measure
- How to build an ecommerce marketing plan you can actually run Build an ecommerce marketing plan around your customers, channels, budget and capacity.
- How to set an ecommerce marketing budget Plan an ecommerce marketing budget that accounts for ads, creative, agency work and testing.
- What is a good ROAS for your ecommerce business? Learn why a good ROAS depends on your margins, costs and measurement, with examples that separate an ad return from business profit.
- MER vs ROAS: which question does each metric answer? Understand MER and ROAS with clear formulas and a worked example.
Advertising
- Google Ads vs Meta Ads: which fits your ecommerce business? Compare Google Ads and Meta Ads for ecommerce by customer intent, creative needs and budget.
- Facebook ads getting clicks but no sales: where to look Work through Meta ads, landing pages and checkout when clicks are not becoming orders.
- When should an ecommerce business increase its ad budget? Assess whether your store is ready for a larger ad budget.
- How to get more of the right traffic to your online store Compare practical ways to attract visitors to your online store through search, paid ads, email and partnerships, and decide which channel to test first.
Email and retention
- Which ecommerce email flows should you build first? Prioritise ecommerce email flows around your customers and buying cycle.
- Abandoned cart emails: how to build a useful sequence Plan an abandoned cart email sequence with practical examples, timing considerations and testing ideas, without making discounts your automatic first move.
- How to get more customers to buy again Practical ways to increase repeat purchases through customer experience, product range and timely follow-up, with examples for each buying cycle.
Conversion
- Website traffic but no sales: what should you check first? Getting visitors but few orders? Work through traffic quality, your offer, trust, product pages and checkout to find what needs investigating first.
- How to improve ecommerce product pages for real shoppers Review product information, imagery, trust, delivery details and buying friction.
Hiring help
Hiring marketing help
Impartial guides first. If you want to see how Sales Savvy Online works, those pages follow.
- Hiring your first ecommerce marketing agency: what to expect Learn what an ecommerce marketing agency does, what to ask before hiring, and which responsibilities remain yours. Read →
- What does an ecommerce marketing agency cost? Understand ecommerce agency fees, media spend and scope. Read →
- When to outsource ecommerce marketing, and what to hand over Decide when to outsource ecommerce marketing, what an agency can manage and what stays with you, without adding to your own workload. Read →
Where Sales Savvy Online fits
- An ecommerce marketing agency for Australian product businesses What we do →
- Ecommerce marketing strategy grounded in your business What we do →
- Meta ads for ecommerce, with the business behind them understood What we do →
- Google Ads for ecommerce businesses ready to investigate growth What we do →
- Ecommerce email marketing that supports the customer journey What we do →
- Ecommerce conversion optimisation that starts with the cause What we do →
Tools and evidence
Tools, case analyses and the people behind the advice
- Tool Break-even ROAS calculator for ecommerce Calculate break-even ROAS from your order revenue and variable costs. Open the calculator →
- Case analysis Apothecary by Justin: the decisions behind the turnaround January to August 2026. From a 0.17× to a 2.61× blended MER, with every figure defined. Read the case →
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Mareike Niedermeier Founder and CEO of Sales Savvy Online and author of these guides. Her experience, method and professional profiles. About the author →
More case analyses
- Cat Evolution: ecommerce growth across acquisition and retention See how SSO approached Cat Evolution's ecommerce growth across acquisition and retention, with the work, timeframe and measurement clearly explained.
- Holtsee: the work behind ecommerce growth Explore SSO's work with Holtsee, including creative, retention and conversion, with clear reporting on the starting point, timeframe and business results.
More from Mareike
- Why everyone found a different problem Three providers, three diagnoses. Each looked at the part they know how to fix.
- Your ROAS target is a requirement, not a price The market sets the price of a customer. Your margins decide if you can pay it.
- Free advice is the most expensive advice you will ever take A chatbot answer costs nothing. Following it cost one store about $19,000.
- What to fix first when everything feels broken When everything feels urgent, the order matters more than the list.
- The months it gets worse before it gets better Why fixing a business often makes the numbers look worse first.
- Revenue isn’t proof it’s working A store can make money and still be leaking it.