SSO AI tools
Built by our strategists on what we have seen across 200+ Australian ecommerce brands. They ask for your actual numbers, then tell you what goes first.
Two tools, two questions
One is for when something is broken. The other is for when the business works but will not go further.
“Show me what is broken.”
Looks at your strategy, website and marketing together and finds the one that is holding the rest back.
“Show me how far this can go.”
Works out how far your current offer, margins and customers can take the business, and which lever lifts the ceiling.
Why not just ask ChatGPT?
General AI is brilliant at sounding right. It has never seen your margins, and it has no idea what a customer costs in your category.
A general chatbot learned from everything ever written about marketing, good and bad, and averages it. Our tools run on what we have seen across 200+ Australian ecommerce brands, with the numbers attached.
A chatbot answers whatever you type, confidently, with nothing to check it against. Ours will not give you an answer until it has your order value, margin and spend, because the answer depends on them.
Ask a chatbot why sales are slow and you get fifteen tips of equal weight. You get the one thing costing you the most, and what comes after it.
Two in three founders who ran our diagnostic did not have a marketing problem. A tool built to sell you more ads would never tell you that.
Same question, two answers
General AI answers exactly the question you asked. Nothing more, and nothing it was not asked to notice.
Ask it about London and it tells you about the one in England. It will not stop to check you meant London, Kentucky. Ask it about your ads and it tells you about ads. It will not stop to check whether the ads were ever the problem.
Your price sets what a customer is worth. That sets what you can pay for an ad. That sets how fast you can grow. A chatbot treats each one as a separate question, and it will not join the dots unless you already know to ask.
It pulls from LinkedIn posts, Reddit threads and blogs. Some of that is expert. A lot of it is a keyboard warrior who watched two YouTube videos and has never run a store. You cannot tell which one you are getting, and that is not who you want deciding the future of your business.
Why are my ads not converting?
Here are 10 ways to improve your ad conversions: 1. Test new creative. 2. Refine your audience targeting. 3. Optimise your landing page. 4. Add retargeting. 5. Try video ads. 6. Use social proof. 7. Improve your offer. 8. Speed up your site. 9. Test your copy. 10. Increase your budget.
Why are my ads not converting?
Your ads are not the problem. At a $69 average order and an 80% margin, a customer is worth about $55 to you. In your category, winning a new customer costs around $400. No ad fixes that. Fix the offer first, then the ads.
The chatbot’s ten tips. Tap one.
What each tip does to this store
Every one of these sounds sensible. Tap any tip and follow it through on Justin’s real January numbers: $3,204 a month on ads, about $400 to win a customer, $55 earned from each.
The store is Apothecary by Justin, in January 2026. The maths on each tip is ours, worked from his real numbers. What he actually did was fix the offer first. See what happened next →
The cost of free
Generic AI feels like the cheap option because the answer costs nothing. Here is the receipt, including every tip you tried above.
RECEIPT
FREE ADVICE FROM A GENERAL CHATBOT
Apothecary by Justin · Jan to Aug 2026
TOTAL $19,000 + ?
PAID IN FULL. BY YOU.
Fixing it with us
$20,000 capital needed, all up
Month seven: a business that pays him back.
Same money, same seven months. The difference is that every dollar on the right went at the thing that was actually broken. Nothing on the left could tell which thing that was.
Before you start
Yes. Free, no credit card, no call attached.
We use what you enter to build your report and to follow up with you. We never sell it.
No. The tools work for stores on Shopify, WooCommerce, BigCommerce and custom builds.
You get your report, then a short run of follow-up emails over about ten days. After that, a weekly newsletter at most. You can unsubscribe any time.
Not sure which one?
Pick what is getting in your way and we will point you at the right tool.
