Client results
What was actually wrong, what we changed and what it cost. Including the months where it got worse before it got better.
Apothecary by Justin · Handmade soy candles · Launch, since January 2026
He spent $3,204 to make $548 in the month he signed. By August he made $27,469 on $10,525 of media. The ads were never the problem. At a $69 average order he could afford $55 to buy a customer, and $55 does not buy a customer. We fixed the maths first.
Blended MER
0.17× to 2.61×
Against a 1.20× break-even
Average order
$69 to $137
Doubled what he could pay for a customer
Cost per customer
$400 to $52
Because the offer changed
Profit per order
−$350 to +$49
Gross profit less media
The diagnosis
In January he was paying $400 to acquire a customer who generated $55 of gross profit. Eight orders, every one of them losing about $350.
That is not an advertising problem, and no amount of creative testing fixes it. Traffic does not cost $55 in this category. He had already been through three agencies who tried to optimise their way across a 7× gap between what a customer cost and what a customer was worth.
What we changed
1. Average order, $69 to $137. Doubling the average order doubled what he could afford to pay for a customer, from $55 to $115. The question changed from how to get cost per customer under $55, which is impossible, to under $115, which is routine.
2. Margin, 80.1% to 83.7%. Small-looking, but it does real work. It pulled break-even from 1.25× to 1.20× and added gross profit to every order with no acquisition cost attached.
Cost per customer fell from $400 to $52, not because we found cheaper traffic, but because a $137 offer with real margin behind it can outbid a $69 one and convert better. Spend was not cut. It went from $3,204 to $10,525 a month. He scaled into the fix rather than retreating from it.
What it cost
On Shopify cost of goods, media and our monthly fee, his running position bottomed near −$9,500 in March and crossed into the black in August, month seven. His own books show a deeper low, −$21,873 at month six, because they also carry labour, packaging, freight and transaction fees.
Two cost bases, same shape: months of falling cash, then the first profitable month. We call that the Rebuild Dip. It ran a little over the roughly $15,000 most stores need, because he started further behind than most.
Client results
Two more, each started with a diagnosis.
Established pet brand, plateaued for years. They thought they needed to spend more.
It was not a spend problem. We fed an already efficient engine: paid, retention and organic at once.
Year one 2.09×
Year five 20.8×
Return on our fee. Same client, same method. The first number is what a new client should expect. The second is what patience buys.
Premium eyewear with strong margins, ready to scale beyond founder-led sales.
By month three orders had gone from 147 to 303, conversion was up 74%, net profit up 3.4× and blended return on ad spend sat near 6×, with 80% gross margins held. Every month came in ahead of forecast: 218%, then 126%, then 154% of target.
Prove the creative, switch on retention, scale the highest-margin product. No margin sacrificed.
Net profit +239%
Net profit by month three. Revenue up 115% over the same period, with blended return on ad spend near 6×.
On camera
Five founders, in their own words.
“They understand my business better than I do.”
“15x in revenue, for the last three months, every single month set a new record.”
“The Growth Program took the guesswork out of every decision.”
“Real strategy, real results. Nothing like the agencies we'd worked with before.”
“Incredibly grateful.”
From founders who have been through it
Published by the founders themselves on Google, under their own names. 4.9 out of 5 across 211 verified reviews.
Joanna Ryglewicz
No agency brought as amazing results as SalesSavvy. From small agencies to very big ones, nobody came close.
Tyron
Mareike helped us set tangible and realistic goals. We had our first sale within a couple of days!
Nidhi Choudhary
Genuine care, personalised service and visible priority for our business, that is rarely seen in today's service market.
Justin Binko
The first engagement with a full service company that actually listens to what my needs are, and what my philosophy is… Mareike, the founder, is a strategic genius.
The next step
And if we are not the right people for it, you hear that first, not after the invoice.
