SSO AI Toolkit · for founders doing it themselves

Doing it yourself? Do the right thing first.

A Growth Plan and six AI tools, built on the frameworks we use with Growth Program clients and running on your own numbers. It starts with your numbers, then opens only the tool that matters next.

What you are really buying

Six years and 200+ brands of experience. Built into every tool.

Everything we have learned growing more than 200 Australian ecommerce brands: what to look at first, what each lever is worth, and the order that moves the numbers. That is what makes the answers yours, not the internet’s.

  • Mareike’s judgement, in every tool

    Mareike Niedermeier is a three-time entrepreneur and former executive, named one of Australia’s top ten marketers by the Australian Business Journal. Every tool asks the questions she asks on day one, and works out what a customer is worth to you and what one costs to win before it gives a single piece of advice.

  • The order that actually works

    Six years of watching what moves the numbers, and in what order, decides which tool opens next. You skip the trial and error you would otherwise pay for.

  • Proven with real money on the line

    Every framework inside has been run on real Australian ecommerce brands, with their own cash at stake. None of it comes from a blog post or a Reddit thread.

How it works

One lever at a time, in the order your numbers need

  1. Run the free diagnostic

    The Growth Bottleneck or The Ceiling Finder works out what is holding the business back.

  2. Put in your numbers

    The Break-even and Cash Planner sets up what a customer is worth and what you can afford. Everything else runs on it.

  3. Get your Growth Plan

    It ranks what to fix, in what order, and what each fix is worth, then opens the tool for the first one.

  4. Do the work, then the next tool opens

    The weekly numbers check shows whether it is working. When the fix has landed, the plan moves on.

What is in the toolkit

A plan and six tools. You only see what matters right now.

Here is how it looked for Apothecary by Justin: his numbers showed a customer was worth $55 and cost $400 to win, so his Growth Plan opened the Offer Builder next and everything else stayed locked until the numbers moved.

Sits over every tool

Your Growth Plan

Built from your numbers and the free diagnostic. It ranks what to fix, in what order and what each fix is worth, decides which tool opens next, and updates as your weekly numbers change.

  1. 1Numbers
  2. 2Plan
  3. 3The right tool
  • Lever: Numbers Everyone starts here

    Break-even and Cash Planner

    Your break-even return on ads, what a customer is worth, a 90-day cash forecast and the ad budget you can actually afford, all from your own margins. Every other tool runs on these numbers.

  • Lever: Offer Opened next for this store

    Offer Builder

    Rebuilds price, bundles and average order so a customer is worth more than they cost to win.

  • Lever: Retention Unlocks later

    Email Writer

    Writes your automated flows and your regular marketing emails, in your brand voice, to the structure we use for Growth Program clients.

  • Lever: Conversion Unlocks later

    Product Page Fixer

    Rewrites a product page against our conversion checklist, so the traffic you already pay for has a reason to buy.

  • Lever: Ads Unlocks later

    Ad Creative Briefs

    Hooks, angles and briefs for your product, built on our Meta framework. It only opens once your numbers say ads can pay.

  • Lever: Every week Unlocks later

    Weekly Numbers Check

    The five numbers to look at every week, what moved, and the one thing to do about it.

Is it for you?

Built for founders who want to do it themselves, properly

It is for you if

  • You are doing it yourself, and you want to keep it that way for now
  • You have a store that is already selling
  • You want to know what to do first, not another list of tips
  • You will put in your real numbers

It is not for you if

  • You want it done for you. That is the Validation Sprint
  • You want people inside your accounts, testing before you spend real money. That is also the Sprint
  • You do not have a product or a store yet
  • You want a shortcut that skips the numbers

Pricing

Less than one freelancer fixing the wrong thing

All six tools are live. $260 a month, cancel any time.

One plan

$260 a month

  • Your Growth Plan, updated every week
  • All six tools, opened in the order your plan says
  • The weekly numbers check
  • A short how-to guide inside every tool
  • Cancel any time

Had enough of doing it yourself? What you have paid counts towards a Validation Sprint.

Start the toolkit

Same judgement, three ways to get it

A day of Mareike’s time is $3500. Her thinking in your toolkit is $260 a month.

Pick the one that fits how much of the work you want to do yourself.

  • SSO AI Toolkit

    This page

    $260 a month

    Mareike’s thinking, built into a Growth Plan and six tools. You do the work.

    Start the toolkit
  • Validation Sprint

    $4000 + GST, once

    Our team inside your accounts for four weeks. Evidence before you spend serious money.

    How the Sprint works
  • A day with Mareike

    $3500 + GST, per day

    Her full attention on your business for a day. Limited availability.

    Ask about a day

Questions

Before you join

Is this just ChatGPT with a logo on it?

No. A chatbot answers whatever you ask it. The toolkit starts with your numbers, decides which lever comes first and only opens that tool. The frameworks inside come from our client work, not from the internet.

What numbers do I need?

Your average order value, your margin, your monthly ad spend and roughly what a customer costs to win. If you do not know them yet, the first tool helps you find them.

What if my problem is not something a tool can fix?

Then it tells you. Some businesses need a person to look at them properly. That is what the Validation Sprint is for.

How is the Growth Plan different from a Validation Sprint?

The Growth Plan is automated. It works from the numbers you put in and gives you a clear order to work in. A Validation Sprint is our team inside your actual accounts for four weeks, running tests and checking every number before we recommend anything. One gives you direction. The other gives you evidence before you commit serious money.

Can I cancel?

Yes, any time. What you have built with the tools is yours to keep.

SSO AI Toolkit

Do it yourself. Just do the right thing first.

A Growth Plan and six tools, in the order your numbers need. $260 a month, cancel any time.