Straight answers

The questions founders ask us most.

Answered here, so you do not have to book a call to hear them.

Before you start

What is the Validation Sprint?

Four weeks, $4000 + GST, paid upfront. We work out what to fix in your business, in what order, and what each fix is worth. You get it in writing: the manual for your business.

Is there a free option?

Yes. Our free diagnostic asks a short set of questions and tells you where your business is most likely stuck. Under 4 minutes, on screen, no call attached. See what’s holding your sales back (opens in a new tab)

Who is it for?

You have a real product and a live checkout, whether it has sold ten units or ten thousand. You have ad data, or you will fund a capped test budget so we can get some. You will share your real numbers. And you want to be told, not sold.

Who is it not for?

If you do not have a product yet, want a quick dropshipping hack, need the outcome guaranteed before you start, or would rather be sold to than told, we are the wrong people. Who we take on

My last agency failed me. How do I know you are different?

You do not, yet. That is what the four weeks are for. Most audits start at the ad account, because that is what the person doing the audit sells. We start with whether your business can afford the customers it is trying to buy.

The money

How much does it cost?

$4000 + GST, paid upfront. If your business is new and we need to buy test data, that ad budget is extra, and it is agreed and capped before anything goes live.

Is it a monthly retainer?

No. The Sprint runs for four weeks and then it ends. What happens next is a separate decision, made with four weeks of your own data in front of you.

Can I get a refund if I do not like what you find?

No. You are paying for the finding, not for good news.

What if we work together afterwards?

The full $4000 is credited back across invoices 11 and 12 of an initial twelve months, $2,000 each. It does not reduce the first ten and it does not make the Sprint free upfront.

How do you make money out of me?

We charge for the investigation, because it is the work. Then a fee for the build, if there is one. Both are priced before you decide, and neither depends on you liking the report.

After the four weeks

What do I get at the end?

What is working, what is broken and what each broken thing costs you. The first ninety days, in order, with the reasoning attached. Every number behind every recommendation. And the recommendation itself, written down.

Do I have to work with you afterwards?

No. It is yours. Do it yourself, brief freelancers, hire in-house, or hand it to us. Roughly six in ten Sprints end without us offering to do the work.

What if the answer is bad news?

Then you hear it in week four instead of month twelve, which is the entire reason the Sprint goes first.

What does working together look like after?

Two routes. Launch, if the economics need building or repairing: twelve months, 30% of agreed eligible product gross profit against a $1,500 plus GST monthly minimum, and you pay the greater of the two, never both. Accelerate, if the economics already work and you need capacity: twelve months, scoped to the work. How the two routes work

Can I skip the Sprint and start straight away?

No. There is no way into Launch or Accelerate that does not go through a Sprint first. Not for a referral, not for a bigger budget, not because you are in a hurry. We do not take on work we have not measured.

Working with us

Will I still have to manage everyone?

No. We brief and manage our own people. Your proposal shows the work we take on and the decisions, approvals and information we need from you, before you commit.

Are you taking part of my business?

No. You keep ownership. For selected businesses we fund an agreed part of the early work, and what we put in, what you pay and how we recover it is written down before you commit. We do not take equity for it.

Who will I actually work with?

Senior direction plus the specialists your plan needs. You will know who is briefing the work, who is building it and who to call when something is wrong. Meet the team

Mareike Niedermeier

Still have a question?

Email us at [email protected] and a real person will answer it. Or start with the free diagnostic.

See what’s holding your sales back (opens in a new tab)