★★★★★
Finally understood why we were doing decent revenue but somehow still stressed about cash every month.
SSO Online Courses Build the business.
1 Live · 3 Coming Soon · Waitlist Saves 20%
Build the business.
Skip the bullsh*t.
One course is open. Three more drop soon. Get on the list and lock in 20% off launch. Self-paced courses built for eCommerce founders doing $15K to $200K a year. Zero beginner content. The same fixes we run for Growth Program clients, packaged so you can run them yourself.
200+
eCommerce Brands
$300M+
Client Revenue Generated
$5M+
Ad Spend Managed
36x
Highest Client ROAS
4x
Award Winner
Course Reviews · Verified Founders
What the founders actually said.
Real reviews from Aussie eCommerce operators who ran the courses on their actual stores.
★★★★★
Did the margin calculator and realised one of our 'best sellers' was barely profitable. That alone paid for the course.
★★★★★
I've bought courses before. This is the first one that actually made me open my numbers and fix things.
★★★★★
Honestly felt a bit attacked by the finance module. In a good way.
★★★★★
The break-even ROAS calculator stopped us scaling campaigns that were secretly losing money.
★★★★★
Short lessons. Straight to the point. No fake entrepreneur waffle.
★★★★★
Made me realise we didn't have an ads problem. We had a numbers problem.
★★★★★
I finally know which metrics actually matter each week instead of drowning in dashboards.
★★★★★
You can tell this was built by people actually running stores, not just teaching theory.
★★★★★
The weekly CEO scorecard became part of our Monday routine almost instantly.
★★★★★
We'd been guessing for way too long. This finally gave us structure.
★★★★★
Not fluffy. Not motivational. Just practical fixes that actually move the business.
★★★★★
The kind of stuff you normally only learn after making expensive mistakes.
★★★★★
These courses assume you already know the basics, which honestly was refreshing.
Find Your Leak
Which one sounds like your store?
Pick the problem you're feeling right now. We'll point you at the course that fixes it. Full breakdowns sit further down.
01 Available Now
The Cash Problem
Revenue's up. Cash still feels tight.
You don't know your real margins, your break-even ROAS, or which products actually make money. The five-number rhythm fixes that.
Fix it with Cashflow Code → 02 Coming Soon
The Repeat Buyer Problem
Customers buy once. Then ghost.
Email under 20% of revenue. Abandoned carts going nowhere. Six pre-built flows that turn first-timers into repeat buyers.
Get on the waitlist · Save 20% → 03 Coming Soon
The Conversion Problem
Traffic shows up. Sales don't.
Site sitting under 2%. PDPs leaking. A 7-day diagnostic that finds the holes and gives you the exact fix order.
Get on the waitlist · Save 20% → 04 Coming Soon
The Ad Spend Problem
Burning Meta budget. ROAS won't move.
Spend's climbing, returns aren't. A proper TOF/MOF/BOF system plus break-even math you can actually scale to.
Get on the waitlist · Save 20% →Self-serve. Strategy-grade. Operator-built.
Every course is pulled straight from the SSO Growth Program playbook. Same frameworks. Same templates. Same diagnostic logic. Just the DIY version for founders who want to fix the problem themselves before handing it to a team.
01
Built for a real store
Every assignment requires live data. Real customers, real ad account, real analytics. If you don't have a store yet, these aren't for you.
02
Templates and calculators, not theory
Break-even ROAS calculators, flow templates, audit scorecards, subject line swipes, campaign structures. You leave with tools, not notes.
03
Pays for itself in weeks
Recover five abandoned carts at $96 AOV and Retention Revenue is paid for. Save one month of wasted ad spend and The Ads Playbook is profit.
Honest Gate These courses aren't for everyone.
These courses aren't for everyone.
And that's the point.
We don't teach people how to start an eCommerce business. There are plenty of great options for that. We teach founders who already have a business how to fix the specific, technical, operational problems stopping it from growing. Read both lists before you buy.
Not for you if
- You don't have a live store with 30 plus days of sales data
- You're under $15K in annual revenue or still pre-launch
- You want "start a business" content or beginner theory
- You're looking for a done-for-you service (that's our Growth Program)
- You want a quick-fix template without understanding the system
Built for you if
- You're doing $15K to $200K and ready to scale past the plateau
- You already spend on ads but the ROAS feels like a slot machine
- You run the store yourself or with a small team you trust
- You want to understand the system, not just follow instructions
- You're ready to do the work. Not just watch lessons.
The Four Courses Pick the leak. Fix the leak.
Pick the leak. Fix the leak.
Compound the result.
Each course targets a specific part of the eCommerce growth equation. Cashflow Code is open now. The other three drop over the coming months. Join the waitlist on any card and you'll lock in 20% off launch price.
01 Available Now
Finance · CEO Rhythm
Cashflow Code
The five numbers every eCom founder should look at every week, and the 90-minute rhythm that turns them into compounding growth.
- Your real numbers: COGS, profit per order, margin by product
- Break-even ROAS calculator customised to your business
- 90-day cash flow forecast template
- Constraint identification and prioritised growth roadmap
- Growth scenario modelling at 2x, 3x, and 5x revenue
$197AUD · GST inc. One-off. Lifetime access.
Enrol Now → 02
Email · Retention
Retention Revenue
The email system that turns one-time buyers into repeat customers. The highest-ROI course in the set.
- 6 pre-built Klaviyo flows: Welcome, Abandoned Cart, Browse, Post-Purchase, Win-Back, VIP
- 50 plus proven subject lines, swipe-file ready
- Monthly campaign calendar with content frameworks
- Segmentation guide matched to your audience size
- 90-day retention roadmap and dashboard template
Launch price $397 Waitlist $318 · Save 20%
Lock in 20% off launch
Pop your email in. We'll send your discount code the moment Retention Revenue opens.
03
CRO · Store Fix
The Conversion Audit
Diagnose and fix your Shopify store in 7 days. Not how to build one. How to fix the one you've already got.
- Conversion scorecard with before and after benchmarks
- Conversion leak map showing exactly where visitors drop off
- Product page rewrite framework with swipe file
- Trust, checkout, and mobile optimisation checklists
- Prioritised CRO roadmap ranked by revenue impact
Launch price $297 Waitlist $238 · Save 20%
Lock in 20% off launch
Pop your email in. We'll send your discount code the moment The Conversion Audit opens.
04
Paid Media · Meta
The Ads Playbook
Meta advertising for eCommerce brands under $200K. A real system, not a list of "just test more creatives" tips.
- Full TOF, MOF, BOF campaign architecture template
- Break-even ROAS calculator and audience testing spreadsheet
- Creative testing framework with kill or scale decision rules
- The weekly 30-minute optimisation routine (screen-share walkthrough)
- 90-day ads roadmap and creative fatigue detection system
Launch price $497 Waitlist $398 · Save 20%
Lock in 20% off launch
Pop your email in. We'll send your discount code the moment The Ads Playbook opens.
Start Here The course to buy first.
The course to buy first.
Because everything else makes no sense until you see these numbers.
Most founders are flying blind. They know revenue. They don't know real profit per order. They know ad spend. They don't know their break-even ROAS. They know cash is tight. They don't know why.
Cashflow Code fixes that in 90 minutes a week. You pull your real data, plug it into the calculators, and walk out with a five-number dashboard that tells you exactly where your business is making money, where it's leaking it, and what to fix next.
At $197, it's cheaper than most founders spend on a week of uncertain ads. And once you've run it, every other course in this catalogue (and every SSO program) makes obvious sense.
$197 AUD · one-off · GST inc.
Cashflow Code
Financial clarity for eCommerce founders. 6 lessons. 90 minutes a week. The five-number dashboard that changes how you run the business.
- True profit per order and margin by product
- Break-even ROAS for your exact business
- 90-day cash flow forecast (template provided)
- Growth scenarios at 2x, 3x, 5x revenue
- Constraint map and prioritised roadmap
- Lifetime access, updates included
14-day honest refund. If you do the work and don't walk out with a clearer picture of your business, we'll refund you. No maze.
Inside Cashflow Code Most "courses" hand you a Google Sheet.
Most "courses" hand you a Google Sheet.
We built you working tools.
Cashflow Code ships with interactive calculators built right into the lessons. Not templates you wire up yourself. Not PDFs of "things to think about." Working tools where you plug in your real numbers and the answers come back. The same ones our team uses with Growth Program clients, now embedded in the course.
Margin Truth Calculator
Your real contribution and net margin, after every cost. COGS, shipping, fees, platform tax. The number most founders are afraid to look at.
90-Day Cash Flow Forecast
A 12-week cash forecast with weekly burn and runway in weeks. Built for founders who'd rather see the wall before they hit it.
Growth Scenarios Calculator
Plug in three growth scenarios. Conservative, ambitious, audacious. See the actual cash and margin impact of each before you commit.
CEO Scorecard Dashboard
The five-number weekly dashboard. Open it Monday morning, fill in five lines, walk into your week knowing exactly how the business performed last week.
Cashflow Code is the most tool-heavy course in the catalogue. The other three ship with the working spreadsheets, templates, swipe files, and roadmaps that match what each job actually needs. Klaviyo flows you import. Audit scorecards you fill in. Campaign architectures you copy. If it doesn't sit on your business by the end of the lesson, we cut it.
Bundle Up, Save More
Three ways to stack the fix.
Bundles unlock once the rest of the catalogue lands. For now: start with Cashflow Code and grab a waitlist spot on the other three. Bundle pricing kicks in the moment two or more courses are live.
Foundation Bundle
Know Your Numbers.
Fix Your Store.
Start with the two courses every founder should run before spending another dollar on ads.
$397 $494
Save $97 AUD · GST inc. - Cashflow Code ($197 value)
- The Conversion Audit ($297 value)
- All templates, calculators, and scorecards
- Lifetime access and all updates
- $100 credit toward the Validation Sprint
Most Popular The Whole SSO Playbook.
Full Stack
The Whole SSO Playbook.
Self-Serve.
Every course, every template, every calculator we've built. Less than two weeks of the Validation Sprint, yours forever.
$997 $1,388
Save $391 AUD · GST inc. - Cashflow Code
- Retention Revenue
- The Conversion Audit
- The Ads Playbook
- All templates, scorecards, and swipe files
- Lifetime access and all future updates
- $200 credit toward the Validation Sprint
Growth Engine Bundle
Fill the Funnel.
Keep the Customer.
Profitable acquisition and recovery, side by side. For founders ready to fix the two biggest revenue levers.
$797 $894
Save $97 AUD · GST inc. - The Ads Playbook ($497 value)
- Retention Revenue ($397 value)
- All campaign and flow templates
- Lifetime access and all updates
- $150 credit toward the Validation Sprint
Bundles unlock as the catalogue fills out. Cashflow Code is live. Bundle pricing activates when the other courses launch. Waitlist members get first dibs and the 20% lock-in stacks. All prices in $AUD, GST included for Australian customers. International customers invoiced ex-GST.
Inside Every Course Not a video library.
Not a video library.
An operating system.
Every SSO course ships with the same backbone. Short, tight video lessons. A tool or template for every concept. A prerequisite check before you buy. And a walk-away deliverable that actually sits on your business.
Video lessons, no fluff
Each lesson is tight, specific, and screen-shared where it matters. No staged monologues. No overlong intros. Watch at 1x or 2x, it still holds.
Templates and calculators
Break-even ROAS, cash flow forecast, Klaviyo flows, campaign structures, scorecards. Real tools, not PDFs of "things to think about."
Assignments against your data
Every module ends in an assignment done on your actual store. No "hypothetical" examples. If it doesn't touch your numbers, we cut it.
Lifetime access and updates
Buy once. Get every update. When the ad platforms shift (they always do), we update the course and you get it. No re-buying.
Why These Are Different We didn't build "start a business" courses.
We didn't build "start a business" courses.
We built "fix the business you already have" courses.
There are plenty of great places to learn how to start an eCom store from zero. This isn't one of them. Our courses start where most end: once you've got real traffic, real sales, and real problems you can't solve with generic YouTube advice.
What Most Courses Teach
How to pick a niche. How to set up a Shopify store. How to find a supplier. Why eCommerce is "a great opportunity."
That content is fine for beginners. Useless for a founder already running a business, already spending on ads, already watching conversion rates that won't move.
What SSO Courses Teach
Diagnosis before action. What your real profit per order is. Why your ROAS is swinging. Where exactly in the funnel visitors drop off. Which email flow is bleeding revenue right now.
Every course requires an existing store with real data. If you don't have that yet, we'll tell you up front that these aren't for you. No pressure, no upsell, no pretending.
Courses or Growth Program?
DIY first. Done-for-you when you're ready.
Some founders want to run the system themselves. Some want SSO's team to run it for them. Both work. Here's how to pick, plus how credit flows if you graduate from one to the other.
Self-Serve
SSO Courses
You run the diagnosis. You run the fixes. You own the calendar. We give you every template, playbook, and scorecard the team uses internally.
- Best for $15K to $200K founders with time to execute
- Fast, cheap, lifetime access
- No strategist calls or hands-on delivery
From $197 AUD (one-off)
Start a Course → →
Done-For-You
The SSO Growth Program
The team runs the diagnosis, the strategy, and the execution. Ads, email, CRO, creative, reporting, all under one roof. Starts with the Validation Sprint.
- Best for founders ready to hand it off and scale
- Starts with a 4-week Validation Sprint ($590+GST per week)
- Course credit rolls forward into the Sprint
From $590+GST per week
Explore the Programs → From the Growth Program Real founders. Same frameworks.
Real founders. Same frameworks.
Results they can prove.
These quotes come from Growth Program clients who ran the exact same diagnostics, templates, and playbooks that power these courses.
47K Months
SSO didn't just run ads. They rebuilt our whole approach. Showed us the numbers we weren't looking at, fixed the store, then poured fuel on it. Went from $8K months to $47K months in seven months.
36x ROAS
We'd been running ads for two years with no clarity on what was working. The diagnostic and campaign structure they teach cut our wasted spend in weeks, then scaled us into the highest ROAS month we've ever had.
28% Email Revenue
The retention flows are the single highest-ROI thing we've done. Abandoned cart alone paid for the program in the first fortnight. We've since built out every flow they teach and email drives nearly a third of our revenue.
Common Questions
The ones you're actually thinking.
Are these live cohorts or self-paced?
Every course is self-paced. You buy, you unlock, you move through at your own speed. We kept it that way because founders running real stores don't have room in the calendar for Zoom lectures. You get lifetime access and every future update.
Do I really need an existing store to get value from these?
Yes. Every module ends in an assignment run on your actual business. Cashflow Code requires six months of Shopify sales data. The Conversion Audit needs at least 1,000 monthly visitors. Retention Revenue needs 50 plus customers. The Ads Playbook needs a live pixel and conversion history. If you don't have a real store yet, these courses aren't for you, and we'll tell you that before you buy.
What's the difference between a course and the SSO Growth Program?
The courses teach you to run the SSO system yourself. The Growth Program is our team running it for you. Same frameworks. Different level of leverage. If you have more time than money and like doing the work, start with a course. If you want a senior team executing the plan so you can focus on product, customer, and brand, start with the Validation Sprint. Course credit rolls forward if you graduate up.
What if I'm on WooCommerce, not Shopify?
Cashflow Code, The Ads Playbook, and most of Retention Revenue are platform-agnostic. The Conversion Audit is Shopify-specific because the screen-shares, examples, and checklists reference Shopify admin directly. If you're on Woo, Magento, or custom, you'll still get value but expect to translate a handful of the tactical fixes.
Do I get direct support or feedback on my work?
The courses are self-serve, so no 1-to-1 feedback is included at this price point. You get the exact templates, calculators, and frameworks the team uses internally, plus screen-share walkthroughs where the tactical stuff matters. If you want hands-on feedback on your numbers, store, or ads, the Validation Sprint is where that lives.
Is there a refund?
Yes. 14 days, honest refund. If you do the work and the course doesn't deliver what we promised, email info@salessavvy.online and we'll refund you. We don't play the "did you complete every module before day 14" maze game. Just be a real person asking in good faith.
Are prices in AUD?
Yes. All prices are in $AUD and GST is included for Australian customers. The price you see is the price you pay. No surprise tax at checkout. International customers are invoiced ex-GST automatically.
When do the courses launch?
Cashflow Code is live now and available for immediate enrolment with lifetime access. Retention Revenue, The Conversion Audit, and The Ads Playbook are launching over the coming months. Join the waitlist on any course card and you'll lock in 20% off the launch price plus first-access the moment that course goes live.
Build the business. Skip the bullsh*t.
Cashflow Code is live now. Start there and fix the numbers before another dollar goes near a Meta campaign. Retention Revenue, The Conversion Audit, and The Ads Playbook launch over the coming months. Join the waitlist on any card to lock in 20% off and get first-access the moment it opens.
We take on a limited number of new clients each month. Every engagement gets the same senior team, the same depth, and the same honesty.