You've built the store.
Now make it actually work.
Self-paced courses built for eCommerce founders doing $15K to $200K a year. Zero beginner content. Every module assumes you already have a real store, real traffic, and real data. These are the fixes we run for Growth Program clients, packaged so you can run them yourself.
Self-serve. Strategy-grade. Operator-built.
Every course is pulled straight from the SSO Growth Program playbook. Same frameworks. Same templates. Same diagnostic logic. Just the DIY version for founders who want to fix the problem themselves before handing it to a team.
Built for a real store
Every assignment requires live data. Real customers, real ad account, real analytics. If you don't have a store yet, these aren't for you.
Templates and calculators, not theory
Break-even ROAS calculators, flow templates, audit scorecards, subject line swipes, campaign structures. You leave with tools, not notes.
Pays for itself in weeks
Recover five abandoned carts at $96 AOV and Retention Revenue is paid for. Save one month of wasted ad spend and The Ads Playbook is profit.
These courses aren't for everyone.
And that's the point.
We don't teach people how to start an eCommerce business. There are plenty of great options for that. We teach founders who already have a business how to fix the specific, technical, operational problems stopping it from growing. Read both lists before you buy.
Not for you if
- You don't have a live store with 30 plus days of sales data
- You're under $15K in annual revenue or still pre-launch
- You want "start a business" content or beginner theory
- You're looking for a done-for-you service (that's our Growth Program)
- You want a quick-fix template without understanding the system
Built for you if
- You're doing $15K to $200K and ready to scale past the plateau
- You already spend on ads but the ROAS feels like a slot machine
- You run the store yourself or with a small team you trust
- You want to understand the system, not just follow instructions
- You're ready to do the work. Not just watch lessons.
Pick the leak. Fix the leak.
Compound the result.
Each course targets a specific part of the eCommerce growth equation. Take one to fix a known issue. Take all four to build the full stack. Every course ships with templates, calculators, and swipe files.
The CEO Scorecard
Financial clarity for eCommerce founders. Find out if your business is actually making money, not just making sales.
- Your real numbers: COGS, profit per order, margin by product
- Break-even ROAS calculator customised to your business
- 90-day cash flow forecast template
- Constraint identification and prioritised growth roadmap
- Growth scenario modelling at 2x, 3x, and 5x revenue
Retention Revenue
The email system that turns one-time buyers into repeat customers. The highest-ROI course in the set.
- 6 pre-built Klaviyo flows: Welcome, Abandoned Cart, Browse, Post-Purchase, Win-Back, VIP
- 50 plus proven subject lines, swipe-file ready
- Monthly campaign calendar with content frameworks
- Segmentation guide matched to your audience size
- 90-day retention roadmap and dashboard template
The Conversion Audit
Diagnose and fix your Shopify store in 7 days. Not how to build one. How to fix the one you've already got.
- Conversion scorecard with before and after benchmarks
- Conversion leak map showing exactly where visitors drop off
- Product page rewrite framework with swipe file
- Trust, checkout, and mobile optimisation checklists
- Prioritised CRO roadmap ranked by revenue impact
The Ads Playbook
Meta advertising for eCommerce brands under $200K. A real system, not a list of "just test more creatives" tips.
- Full TOF, MOF, BOF campaign architecture template
- Break-even ROAS calculator and audience testing spreadsheet
- Creative testing framework with kill or scale decision rules
- The weekly 30-minute optimisation routine (screen-share walkthrough)
- 90-day ads roadmap and creative fatigue detection system
The course to buy first.
Because everything else makes no sense until you see these numbers.
Most founders are flying blind. They know revenue. They don't know real profit per order. They know ad spend. They don't know their break-even ROAS. They know cash is tight. They don't know why.
The CEO Scorecard fixes that in 5 days. You pull your real data, plug it into the calculators, and walk out with a single dashboard that tells you exactly where your business is making money, where it's leaking it, and what to fix next.
At $197, it's cheaper than most founders spend on a week of uncertain ads. And once you've run it, every other course in this catalogue (and every SSO program) makes obvious sense.
The CEO Scorecard
Financial clarity for eCommerce founders. 5 modules. 5 days. One dashboard that changes how you run the business.
- True profit per order and margin by product
- Break-even ROAS for your exact business
- 90-day cash flow forecast (template provided)
- Growth scenarios at 2x, 3x, 5x revenue
- Constraint map and prioritised roadmap
- Lifetime access, updates included
Three ways to stack the fix.
Buy one course if you've got one leak. Buy a bundle if you know the system needs more work. Buy the full stack if you're ready to run the entire SSO playbook on your own store.
Know Your Numbers.
Fix Your Store.
Start with the two courses every founder should run before spending another dollar on ads.
- The CEO Scorecard ($197 value)
- The Conversion Audit ($297 value)
- All templates, calculators, and scorecards
- Lifetime access and all updates
- $100 credit toward the Validation Sprint
The Whole SSO Playbook.
Self-Serve.
Every course, every template, every calculator we've built. Less than two weeks of the Validation Sprint, yours forever.
- The CEO Scorecard
- Retention Revenue
- The Conversion Audit
- The Ads Playbook
- All templates, scorecards, and swipe files
- Lifetime access and all future updates
- $200 credit toward the Validation Sprint
Fill the Funnel.
Keep the Customer.
Profitable acquisition and recovery, side by side. For founders ready to fix the two biggest revenue levers.
- The Ads Playbook ($497 value)
- Retention Revenue ($397 value)
- All campaign and flow templates
- Lifetime access and all updates
- $150 credit toward the Validation Sprint
Every bundle is delivered as you'd expect: lifetime access, all updates, and first-access on launch. The full catalogue is launching soon. Want a heads-up the day enrolment opens? Get in touch and we'll add you to the launch list. Prices in $AUD, plus GST where applicable.
Not a video library.
An operating system.
Every SSO course ships with the same backbone. Short, tight video lessons. A tool or template for every concept. A prerequisite check before you buy. And a walk-away deliverable that actually sits on your business.
Video lessons, no fluff
Each lesson is tight, specific, and screen-shared where it matters. No staged monologues. No overlong intros. Watch at 1x or 2x, it still holds.
Templates and calculators
Break-even ROAS, cash flow forecast, Klaviyo flows, campaign structures, scorecards. Real tools, not PDFs of "things to think about."
Assignments against your data
Every module ends in an assignment done on your actual store. No "hypothetical" examples. If it doesn't touch your numbers, we cut it.
Lifetime access and updates
Buy once. Get every update. When the ad platforms shift (they always do), we update the course and you get it. No re-buying.
We didn't build "start a business" courses.
We built "fix the business you already have" courses.
There are plenty of great places to learn how to start an eCom store from zero. This isn't one of them. Our courses start where most end: once you've got real traffic, real sales, and real problems you can't solve with generic YouTube advice.
What Most Courses Teach
How to pick a niche. How to set up a Shopify store. How to find a supplier. Why eCommerce is "a great opportunity."
That content is fine for beginners. Useless for a founder already running a business, already spending on ads, already watching conversion rates that won't move.
What SSO Courses Teach
Diagnosis before action. What your real profit per order is. Why your ROAS is swinging. Where exactly in the funnel visitors drop off. Which email flow is bleeding revenue right now.
Every course requires an existing store with real data. If you don't have that yet, we'll tell you up front that these aren't for you. No pressure, no upsell, no pretending.
DIY first. Done-for-you when you're ready.
Some founders want to run the system themselves. Some want SSO's team to run it for them. Both work. Here's how to pick, plus how credit flows if you graduate from one to the other.
SSO Courses
You run the diagnosis. You run the fixes. You own the calendar. We give you every template, playbook, and scorecard the team uses internally.
- Best for $15K to $200K founders with time to execute
- Fast, cheap, lifetime access
- No strategist calls or hands-on delivery
The SSO Growth Program
The team runs the diagnosis, the strategy, and the execution. Ads, email, CRO, creative, reporting, all under one roof. Starts with the Validation Sprint.
- Best for founders ready to hand it off and scale
- Starts with a 4-week Validation Sprint ($590+GST per week)
- Course credit rolls forward into the Sprint
Real founders. Same frameworks.
Results they can prove.
These quotes come from Growth Program clients who ran the exact same diagnostics, templates, and playbooks that power these courses.
SSO didn't just run ads. They rebuilt our whole approach. Showed us the numbers we weren't looking at, fixed the store, then poured fuel on it. Went from $8K months to $47K months in seven months.
We'd been running ads for two years with no clarity on what was working. The diagnostic and campaign structure they teach cut our wasted spend in weeks, then scaled us into the highest ROAS month we've ever had.
The retention flows are the single highest-ROI thing we've done. Abandoned cart alone paid for the program in the first fortnight. We've since built out every flow they teach and email drives nearly a third of our revenue.
The ones you're actually thinking.
Are these live cohorts or self-paced?
Every course is self-paced. You buy, you unlock, you move through at your own speed. We kept it that way because founders running real stores don't have room in the calendar for Zoom lectures. <strong>You get lifetime access and every future update.</strong>
Do I really need an existing store to get value from these?
Yes. Every module ends in an assignment run on your actual business. The CEO Scorecard requires six months of Shopify sales data. The Conversion Audit needs at least 1,000 monthly visitors. Retention Revenue needs 50 plus customers. The Ads Playbook needs a live pixel and conversion history. <strong>If you don't have a real store yet, these courses aren't for you, and we'll tell you that before you buy.</strong>
What's the difference between a course and the SSO Growth Program?
The courses teach you to run the SSO system yourself. The Growth Program is our team running it for you. <strong>Same frameworks. Different level of leverage.</strong> If you have more time than money and like doing the work, start with a course. If you want a senior team executing the plan so you can focus on product, customer, and brand, start with the Validation Sprint. Course credit rolls forward if you graduate up.
What if I'm on WooCommerce, not Shopify?
The CEO Scorecard, The Ads Playbook, and most of Retention Revenue are platform-agnostic. The Conversion Audit is Shopify-specific because the screen-shares, examples, and checklists reference Shopify admin directly. If you're on Woo, Magento, or custom, you'll still get value but expect to translate a handful of the tactical fixes.
Do I get direct support or feedback on my work?
The courses are self-serve, so no 1-to-1 feedback is included at this price point. You get the exact templates, calculators, and frameworks the team uses internally, plus screen-share walkthroughs where the tactical stuff matters. <strong>If you want hands-on feedback on your numbers, store, or ads, the Validation Sprint is where that lives.</strong>
Is there a refund?
Yes. <strong>14 days, honest refund.</strong> If you do the work and the course doesn't deliver what we promised, email info@salessavvy.online and we'll refund you. We don't play the "did you complete every module before day 14" maze game. Just be a real person asking in good faith.
Are prices in AUD?
Yes. All prices are in $AUD. GST applies to Australian customers. International customers are invoiced ex-GST.
When do the courses launch?
The full catalogue is in final production. Retention Revenue launches May 2026. The Conversion Audit launches June 2026. The Ads Playbook launches July 2026. The CEO Scorecard launches alongside the catalogue. <strong>Want a heads-up the day enrolment opens?</strong> <a href="/contact">Get in touch</a> and we'll add you to the launch list — first access plus a launch-week discount before public enrolment.
Fix what's slowing your store down. Start with the numbers.
The full course catalogue is launching soon. The CEO Scorecard, Retention Revenue, The Conversion Audit, and The Ads Playbook all built around real founder problems. Book a Diagnostic now and we'll walk you through what's coming.
We take on a limited number of new clients each month. Every engagement gets the same senior team, the same depth, and the same honesty.