Four tools. Four answers
you couldn't get without a strategist.
Every eCommerce agency in Australia offers the same dead lead magnets. A free PDF. A checklist. We built something different. Four AI tools that analyse your actual business, cross-reference your numbers against Australian benchmarks, and return a diagnosis that feels like a first session with a growth strategist. No fluff. No filler. Just answers.
AI Suite
We didn't build a dozen. We built the four that matter.
Most agencies spray the internet with quizzes and worksheets hoping one sticks. That's noise. Each of these four tools passed three filters before we built it.
Wow factor: does it offer something no founder has seen before? Qualification power: does it give our team enough data to have a meaningful conversation without a single discovery question? Natural bridge: does it create an obvious next step toward real growth?
How the four connect
A diagnostic ecosystem, not a pile of downloads 1 Diagnose the biggest bottleneck Tool 1 2 Quantify the leak in dollars Tool 2 3 Model the path to escape velocity Tool 3 4 Rank yourself against the field Tool 4Each one diagnoses before it sells.
Real inputs. Real analysis. Real output. Built on $200K+ of research, Australian benchmark data, and patterns from 200+ eCommerce brands inside SSO's portfolio.
The Growth Bottleneck Diagnostic
A comprehensive diagnostic that analyses your business across all Three Puzzle Pieces (Strategy, Website, Marketing) and identifies the single biggest bottleneck holding back your growth. Not a quiz with a personality result. It asks real questions about real numbers and returns a diagnosis that feels like a first session with a strategist who has seen 200+ businesses like yours.
- Your primary bottleneck identified (Piece 1, 2, or 3) with plain English proof
- The specific metrics that prove it, compared to Australian benchmarks
- A prioritised 90 day action plan with three specific moves in sequence
- Secondary bottleneck and how it connects to the primary
The Revenue Leak Calculator
An AI calculator that shows you the exact dollar amount you're losing every month from missing email flows, weak retention, and no lifecycle marketing. Not a vague "you should set up automations" recommendation. A specific number using your own traffic, conversion, and AOV data paired with our recovery rates from $3M+ in recovered abandoned cart revenue.
- Your monthly revenue leak itemised per missing flow
- Your annual leak as a headline number you cannot ignore
- Your retention revenue percentage vs the 20 to 30% benchmark
- Prioritised implementation order for maximum recovery impact
The eCommerce Profit Forecast Engine
A financial model that takes your current (or projected) numbers and builds a 12 month profit forecast using SSO's published ROAS ramp: 0.5x in month 1, break even by month 4, 3.0x+ by month 7. Pick conservative, moderate, or aggressive. See the real curve. The honest one. No hockey stick promises, because we publish the hard months too.
- Month by month projection across conservative, moderate, and aggressive scenarios
- Clear break even month for each growth level
- Total investment required to reach escape velocity (roughly $15K AUD)
- Cost of inaction: what 12 months of doing nothing looks like
The "Where Do I Rank?" Benchmark Report
A personalised benchmarking tool that compares your key metrics against Australian eCommerce averages, top 25% performers, and the top 10%. Enter your numbers. Get back a visual, colour coded report showing exactly where you rank. If you don't track a metric, we'll flag it as a blind spot and explain why it matters. Screenshot worthy. Share worthy. Honest.
- Your eCommerce Health Score out of 100
- Every metric colour coded (red, amber, green, gold) against 3 tiers
- The three metrics where you have the biggest gap to the next tier
- Blind spot flags for any metric you're not tracking, plus why it matters
Three steps. Zero friction.
Every tool follows the same flow. Inputs go in. AI processes against our proprietary frameworks and Australian benchmark data. A personalised report comes back.
Pick the tool that fits your question
Not sure what's broken? Start with The Growth Bottleneck Diagnostic. Already know your retention is weak? Go straight to the Revenue Leak Calculator. Thinking about investment? Run the Profit Forecast. Curious where you rank? The Benchmark Report.
Answer real questions with real numbers
No multiple choice personality quizzes. You enter your actual revenue, conversion rate, AOV, email setup, team structure. Every question is there because it changes the output. If you don't know a number, there's always an option to say so.
Get your personalised report in 10 seconds
The AI cross references your inputs against SSO's proprietary diagnostic frameworks, Australian eCommerce benchmarks, and patterns from 200+ brands. Your full report lands on screen and in your inbox. Actionable, specific, and yours to keep.
A report that feels like a paid consultation.
Most free tools give you a generic tip list. Ours give you a document you could hand to your team tomorrow and start acting on.
Diagnosis, not opinion
Every finding is grounded in your inputs and an Australian benchmark. You'll see the number, the average, the gap, and why it matters.
Specific dollar figures
Where applicable, recommendations come with the projected financial impact. No vague "the money will follow" talk. Real numbers.
A prioritised action list
Not 37 things to fix. Three moves, in order, that will shift the needle most. Designed so you could execute them yourself without us.
Benchmark context
Australian averages, top 25%, and top 10% ranges for every key metric. You'll know exactly where you sit in the field.
Zero pitch
The report's job is to deliver value. If you want to talk about working together, we make it easy. If you don't, take the report and run.
Key Metrics vs Benchmark
First Move
Not a quiz. A system.
Every output is grounded in frameworks we built over seven years and research we invested in before we wrote a single line of prompt.
The SSO Growth Method®
Five proprietary pillars that structure every diagnosis: CEO Core, Acquisition Engine, Retention Machine, Influence Layer, MoE System. The logic every tool runs on.
Australian benchmark data
Built from $200K+ of research and 200+ engagements inside our portfolio. CAC ranges, conversion rate bands, retention targets, AOV norms by category. The real numbers.
The Three Puzzle Pieces
We diagnose Strategy, Website, and Marketing in that order, because 80% of wasted ad spend gets caught before we ever touch the ad account. The tools enforce the same order.
Published ROAS ramp
0.5x month 1. Break even by month 4. 3.0x+ by month 7. We publish the honest curve because that's what the data shows across 200+ brands.
Four Australian Enterprise Awards
Winner of the Australian Enterprise Awards every year from 2023 to 2026. Featured in Fox, MarketWatch, Digital Journal, and Australian Business Journal.
Claude AI at the core
Every tool is powered by the same AI engine that runs inside SSO's internal operations. The same diagnostic prompts our strategists use, made available to you for free.
Because you've downloaded fifty of those already.
Here's the honest difference between what everyone else offers and what you'll get from us.
A free PDF or checklist
- Generic tips written for nobody in particular
- Zero use of your actual business numbers
- Skimmed once, never opened again, forgotten
- Feels like content bait, not value
- No benchmarks, no context, no priority
- Every competitor has the same one
A ChatGPT prompt
- Free and fast, just like us
- No proprietary diagnostic framework behind it
- No Australian benchmark data to compare against
- Hallucinates numbers and confidently gets things wrong
- Output is only as good as your prompt writing skill
- No structured priority, no sequence, no next step
A personalised AI diagnosis
- Built on your actual numbers, not guesses
- Delivered in 4 minutes, no meeting required
- Written report you can keep, revisit, and act on
- Australian benchmarks baked into every finding
- Prioritised moves, not a 20 item wish list
- Free forever. No pitch. No pressure.
The honest answers.
Are these tools actually free?
Yes, all four. Forever. No credit card. No trial. No hidden upgrade to unlock the real report. You put your inputs in, you get a personalised report back. That's the whole deal. The reason it's free: if the report is genuinely useful, a percentage of founders will eventually want someone to execute on it. That's the Growth Program. But the tools have to earn trust on their own first.
What happens with my data?
Your inputs are processed through our AI, used to generate your report, and stored in our system so we can send you the report and any relevant follow up emails. We don't sell data, ever. You can unsubscribe with one click. Full details are in our privacy policy.
How accurate are the results?
The accuracy depends on the quality of your inputs. If you enter your actual numbers, the tools deliver the same diagnostic logic our strategists use internally. If you guess, the tools flag low confidence areas for you. Every output is grounded in Australian eCommerce benchmarks and our proprietary frameworks.
Do I need to be a Shopify store?
No. Most of our data is Shopify based (it's the dominant platform in Australian eCom) but the tools work for WooCommerce, BigCommerce, custom builds, and any other platform that can report revenue, conversion rate, and AOV.
Will I get spammed?
You'll get your report immediately. Then a short nurture sequence over 10 days that goes deeper on the findings. After that, our broadcast newsletter at most once a week. Every email has a one click unsubscribe.
Can I run more than one tool?
Yes, and we recommend it. Each tool covers a different angle. Run all four and you'll get a combined diagnostic email that synthesises your results across the whole suite. It's the most detailed free analysis you'll find anywhere on Australian eCommerce.
What if I want to actually work with SSO?
Each report includes a clear next step based on your specific diagnosis. For most founders that's the Validation Sprint ($590+GST/week for 4 weeks) which is a paid, full diagnostic before any long term commitment. The tools are designed to make that conversation warm, not cold. We'll already know your numbers, your setup, your primary bottleneck, and your recommended path.
Diagnose before you guess. Always.
Pick the tool that matches your biggest question right now. Four minutes. Zero cost. Real answers using your real numbers. Built by SSO. Powered by AI. Designed to help, not sell.
We take on a limited number of new clients each month. Every engagement gets the same senior team, the same depth, and the same honesty.