The problem was never what they thought it was.
Every brand below arrived at SSO convinced they had a marketing problem. None of them did. Here's what we actually found, what we fixed, and the numbers that followed. Real stores. Real data. Zero embellishment.
Four stores. Four diagnoses. Four totally different answers.
These aren't our best clients. They're the ones who let us publish the numbers. Every story runs the same shape: what they thought was broken, what was actually broken, what we did, and what happened next.
Cat Evolution
Established Australian pet eCommerce brand with a loyal customer base, healthy annual revenue, and a product that genuinely delivered. Growth had stalled for 18 months. Every new dollar in ads bought a more expensive customer than the last.
They thought they needed a new ad agency. Bigger budgets, better targeting, fresher creative.
CPA was eating profit. Repeat purchase was below benchmark. First party data was not being used. Creatives were product led and carrying no emotional hook. They were spending to win new customers who never came back.
- Built a full retention engine with automated lifecycle flows
- Layered audience segmentation and first party data into ad targeting
- Rebuilt the creative system around emotion led storytelling and UGC
- Deployed strategic email campaigns now driving a substantial share of total revenue
- Refreshed the website with a cleaner conversion flow and clearer messaging
Revenue tripled over three years without significantly increasing ad spend. ROAS improved by 65 percent. AOV increased through strategic bundling and upsell offers.
"The website refresh process was straight forward, clearly documented from start to finish. The team provided regular progress updates and the result was a clean, more professional looking website. Since the launch, our site conversions have increased significantly. Overall a great outcome."
Ken · Cat EvolutionEasy Fishing Tackle
A brand new online fishing tackle store launched by a passionate founder with deep product knowledge and zero eCommerce marketing experience. No existing customer base. No paid traffic. No email list. Just a good product and the willingness to do it properly.
Nothing specifically. They knew they needed help. They wanted a team that was honest about what the work would involve and committed to genuine communication while the business found its feet.
Everything, but in the right order. The website had to convert before ads ran. The offer had to land before the funnel was tested. The retention layer had to be live before acquisition was scaled. Most agencies skip the first two to spend the ad budget. We refused.
- Set realistic, honest targets tied to cash flow, not vanity revenue
- Took full ownership of advertising across Google, Facebook and Instagram
- Built the retention backbone and founder communication rhythm
- Stayed in constant contact so the founder always knew the next step
- Focused on personalised service over pitch deck promises
From zero to roughly $450K in annual revenue inside 18 months. A stable acquisition and retention engine running across Google, Facebook and Instagram.
"Since I started my online fishing tackle store, Sales Savvy have handled all my advertising, Google Ads, Facebook and Instagram. I would recommend the team at Sales Savvy to anyone who likes honest personalised service with lots of communication and of course, lots of sales."
Brian Edwards · Easy Fishing TackleKitchen Living Co
An Australian founder stepping into a saturated home and living category with a better product, a tighter brand point of view and zero paid acquisition appetite. Revenue was effectively zero. The brand existed on paper. The store was a placeholder.
They were convinced they needed a big ad spend to break into the category. Every competitor was throwing budget at Meta. They assumed matching that budget was the only way to compete.
The category was crowded but the positioning was weak. The site was not earning its traffic. Spending on paid acquisition would have validated the wrong assumptions. We said so out loud.
- Sharpened the positioning around a clear point of difference
- Rebuilt the site around a single high converting path to purchase
- Kept paid ads switched off until the funnel was earning its traffic
- Built the foundations that will compound when paid eventually turns on
Starting from zero revenue and no paid ads, the store now converts at 3.09 percent. A working model, proven before a single dollar was spent on acquisition.
Eco Doggy
A purpose led Australian pet brand with strong intent and a model that was not serving the business underneath it. The unit economics were erosive. Growth, on its own, was not going to fix the structure.
They thought the answer was more. More traffic, more spend, more volume. Scale their way out of the problem.
The model itself was the constraint. More volume would only deepen the losses. The fix was structural, not promotional.
- Rebuilt the model from the ground up so the business could sustain growth
- Reset the commercial foundations before touching acquisition
- Rewired the decision rhythm so every move traced back to profit, not vanity
- Held the founder accountable to the plan, not the noise
The broken model was rebuilt and the business became profitable within six months. A sustainable growth trajectory replacing the one that was quietly eating margin.
Find the story that sounds most like yours.
Every founder reading this is stuck on a version of one of these five problems. Match your situation to the closest story.
This is the Cat Evolution story. The acquisition math broke. The retention layer was missing. Creatives had lost their edge. A fixable set of problems, none of them a spend problem.
This is the Easy Fishing Tackle story. Start honest. Build the foundations in order. Take ownership of every paid channel and keep the founder in the loop every step.
This is the Kitchen Living Co story. You do not outspend a crowded category. You out position it. A site that earns its own traffic converts at 3.09 percent with zero paid spend behind it.
This is the Eco Doggy story. Growth is not the fix when the model is the problem. Rebuild the structure first. Six months later, the business was profitable on a model that can sustain it.
What five years of doing this actually looks like.
200+ brands. Seven years. A lot of data.
Advertising Excellence
- $5M+ managed ad spend across Meta, Google, TikTok
- 1,000+ advertising campaigns launched
- 5,000+ ad creatives optimised
- 10,000+ ad variations A/B tested
- 250+ audience targeting models refined
- Up to 36x ROAS achieved on top performers
Revenue & Commercial Impact
- $300M+ in client revenue generated
- 40 percent average YoY lift above industry benchmark
- $3M+ abandoned cart revenue recovered through automation
- 200+ eCommerce brands partnered with
- 45 percent average lift in repeat purchase
- 20+ eCommerce niches we have depth in
Email & Retention
- 5,000+ email campaigns designed and deployed
- 2,000+ automated journeys across Klaviyo, Yotpo, Mailchimp
- 50 percent+ consistent campaign open rates
- Up to 40 percent of store revenue from email alone
- 300+ subject line tests run
- $3M+ recovered from abandoned carts
Social & Content
- 10,000+ social media posts produced for brands
- 3,000+ Canva templates designed for brand consistency
- 500 million+ organic impressions generated
- 2 million+ interactions analysed for content patterns
- 50 percent average follower growth per campaign cycle
- 300+ subject line tests run on engagement
Research & Insight
- $200,000+ invested in industry training and education
- 300+ hours studying consumer behaviour and psychology
- 500,000+ data points analysed from ad campaigns
- 1,000+ customer journey analyses to strengthen conversion
- 200+ industry reports reviewed to stay ahead of trends
- 20+ eCommerce niches across specialised expertise
Awards & Recognition
- Best eCommerce Marketing Agency, 2025 and 2026
- Client Service Excellence Award, 2026
- Best Performing Marketing Agency NSW, 2023 and 2024
- Top Ten Marketer in Australia, Mareike Niedermeier
- Two consecutive eCommerce agency wins in 2025 and 2026
- Two consecutive NSW agency wins in 2023 and 2024
Real dashboards. Real stores. Nothing staged.
These are actual Shopify and ad platform screenshots from live client accounts.
Live Growth Dashboard
Real time ROAS, MER, LTV, and CVR pulled directly from client platforms.
Shopify Sales Performance
Unedited sessions, conversion, and revenue view showing the compounding pattern.
Ad Account Performance
Campaign level spend, ROAS, and purchase volume across Meta and Google.
Email Revenue Attribution
Flow and campaign contribution to total store revenue by month.
What our clients actually say when nobody is taking notes.
Every quote below came from a real founder on a real call or a real review platform.
In just two months, I have grown more than I probably did in the entire last year. So many things are now crystal clear that simply were not before. Having a team that actually understands the numbers, the strategy, and how to turn vision into execution has been an absolute game changer.
I run a few beauty product businesses in a very competitive market. Over the years, I have worked with agencies from small to very big. No agency brought as amazing results as Sales Savvy. They act fast, keep maximising outcomes, and always make decisions based on my business goals.
When I went through the strategy the team put together, I genuinely thought they understand my business better than I do. Seeing everything laid out so clearly, with structure and focus, has made such a difference. It has taken the guesswork out of growth.
"We have been dealing with Mareike for about 18 months now and the dedication from her to get our online business up and running is amazing. She blows my mind every meeting with her knowledge and she is soooo passionate about what she does."
"Sales Savvy has been an invaluable partner in our eCommerce journey. Their deep understanding of the industry, combined with Mareike's expert leadership, propelled significant growth."
"The best part about working with them is that they genuinely care about the success of our business. We are not a statistic, set and forget customer."
"Their dedication, creativity, and expertise have truly been appreciated, and I have learned so much from your efforts. Your dedication and support have been incredible."
"As soon as we met with Mareike and the Sales Savvy team, we knew we were in good hands. When we kicked off our Google Ads campaign, we had our first sale within a couple of days."
"Sales Savvy's Growth Program, with its emphasis on Campaign Management and Theme Months, has transformed our marketing strategy. It has empowered us with the tools and knowledge to run more successful campaigns."
Your ads aren't the problem. Let's find out what is.
Book a short, honest call. We'll tell you if there's a fit, and we'll tell you if there isn't. No pitch deck. No pressure. Just clarity.
We take on a limited number of new clients each month. Every engagement gets the same senior team, the same depth, and the same honesty.