Official Giveaway Terms and Conditions
1. Introduction
The 1-Year E-Commerce Profit Challenge (“Challenge”) is an initiative led by Sales Savvy Online (SSO) (“Sponsor”) to demonstrate that any e-commerce business can achieve profitability within one year by following a structured growth strategy.
For the purposes of this Challenge, ‘profitability’ is defined as the business achieving a positive net profit over one consecutive month period within the 1-year program duration. Net profit shall be calculated as total revenue minus all direct costs (including but not limited to cost of goods sold, shipping, packaging, and advertising spend). Additionally, any refund amounts are added back to the calculation since they are due to product issues, not advertising.
Profitability will be measured using standard accounting principles and verified through the business’s financial records. The determination of whether profitability has been achieved will be made by Sales Savvy Online based on financial documentation provided by the winner. The winner agrees to provide accurate and complete financial information as reasonably requested to verify profitability metrics.
Sales Savvy Online acknowledges that seasonal fluctuations and market conditions may affect profitability timelines, and the goal of achieving profitability represents a target rather than a guarantee. The sponsor commits to implementing strategies designed to maximise the likelihood of achieving profitability but cannot guarantee specific financial outcomes.
One selected business will receive 12 months of expert-led business growth support at no cost, specifically:
- Full strategic growth planning tailored to the winner’s business.
- Hands-on marketing execution including social media management, email marketing, content strategy, and paid digital ads on platforms like Meta, TikTok, and Google.
- Advertising campaign setup and optimisation (Facebook, Google, and TikTok Ads).
- Email marketing setup, automation, and optimisation.
- Website enhancements and conversion rate optimisation (CRO).
- Access to premium marketing tools and software used by SSO throughout the program.
- Exclusive Community Access.
- Monthly check-in calls.
However, this does not include operational costs directly tied to running the business, such as:
- Ad spend (e.g., Facebook, Google, and TikTok ad budgets).
- Fulfillment and logistics expenses.
- Website hosting, third-party tools, and software subscriptions (e.g., Klaviyo, Shopify, plugins).
- Any offline execution costs, such as packaging and inventory expenses.
The SSO team provides expertise, execution, and strategic guidance at no cost, while the winner remains responsible for the essential business costs required to fuel growth. There are no hidden fees or mandatory long-term commitments—this is a fully-backed opportunity designed to scale an e-commerce business with proven methods.
- Eligibility
- Business owners or sole traders operating a registered e-commerce store in Australia with an active ABN.
- Business owners or sole traders with a minimum of six months of operational history but not more than five years.
- Business owners or sole traders that operate a direct-to-consumer (DTC) e-commerce model—wholesale-only, dropshipping, or Business-to-Business (B2B)-only stores are not eligible.
- Business owners or sole traders with an active online store that is already selling products through a functional website.
- Owner of the business or sole tradership is at least 22 years old at the time of entry.
- Participants willing to actively engage in strategy calls, marketing execution, and the overall growth process.
- Participants willing to document their business growth journey publicly as part of a case study, including revenue growth, marketing insights, and business improvements. This includes having their business name, brand, and progress featured on websites, podcasts, advertisements, and other promotional activities conducted by the sponsor.
- Have not previously worked with the sponsor (including paid projects, consulting, or agency services).
- Do not currently have an active service agreement with the sponsor.
The following are not eligible to participate:
- Employees, contractors, or affiliates of the sponsor.
- Businesses that are not actively selling or do not have a functional online store.
- Businesses that do not operate a DTC model (wholesale-only, dropshipping, or B2B-only).
- Any participant unwilling to commit to the full 1-year program requirements.
- Any business that has previously received services or support from the sponsor.
- Campaign Timeline
| Phase | 2025 Dates | Key Activities |
| Internal Preparations | May 12 – 25
(One week) |
Creating Graphics, Filming, and Building Emails |
| Pre-Launch (Hype) | May 26 – June 8
(Two weeks) |
Social media teasers, influencer marketing, waitlist signup, email outreach |
| Application Phase | June 9 – 22
(Two weeks) |
Application submissions, paid advertising, organic content distribution |
| Shortlisting Process | June 23 – 26 | Internal team evaluates all entries against the selection criteria and finalises the list of successful applicants |
| Top 5 –
Live Announcement |
June 27 | Live event |
| Voting | July 1 – July 6
(6 Days) |
Finalists announced, audience engagement, public voting |
| Winner Announcement | July 8 | Winner posted on social media |
| 1-Year Growth Program | Ongoing for 12 months
(Start project: July 14) |
Onboarding call, advertising, monthly updates, case study documentation |
Entry for the Giveaway commences on 9 June 2025 at 10:00 am Sydney time and concludes on 22 June 2025 at 11:59 pm Sydney time (“Entry Period”). Entries received after the Entry Period will not be accepted. Shortlisted applicants will be announced on 7 July 2025.
- How to Enter
To participate in The 1-Year E-Commerce Profit Challenge, applicants must complete and submit the official application form through the Waitlist Landing Page or the Official Challenge Landing Page by providing the following:
- Business Information – Business name, industry/niche, website URL, ABN, business owner’s full name, email address, and phone number.
- Business Model & Operations – Duration of business operation (must be between 6 months and 5 years), confirmation of an active and functional e-commerce store, and business model type (DTC only; wholesale-only, dropshipping, or B2B models are not eligible).
- Business Challenges & Growth Potential – A detailed response outlining the business’s current challenges, why it has the potential to scale, and why it should be selected for the program.
- Commitment to Participation – Acknowledgement of the requirements to actively participate in strategy sessions, marketing execution, and business growth initiatives throughout the 1-year program.
- Public Documentation & Marketing Consent – Agreement that, if selected, the business name, brand, and progress may be publicly featured in case studies, websites, podcasts, advertisements, and other promotional activities conducted by the sponsor.
- Referral Information (If Applicable) – If referred, the applicant must provide the referrer’s name or business name for tracking purposes.
- Final Confirmation – A signed declaration confirming that all submitted information is accurate and that the applicant meets the eligibility requirements.
- By submitting an application, participants grant Sales Savvy Online a non-exclusive, royalty-free license to use any content submitted as part of their application for promotional purposes related to the Challenge.
There are no alternative methods of entry. Only applications submitted via the official landing pages will be considered. Only fully completed applications that meet the eligibility criteria will be considered. Incomplete or inaccurate submissions may result in disqualification.
- Prize Details
Grand Prize: 1-Year E-commerce Growth Program (Valued at $23,400)
The selected winner will receive comprehensive business growth support for 12 months, including:
- Full strategic growth planning tailored to the winner’s business.
- Hands-on marketing execution including social media management, email marketing, content strategy, and paid digital ads on platforms like Meta, TikTok, and Google.
- Advertising campaign setup and optimisation (Facebook, Google, and TikTok Ads).
- Email marketing setup, automation, and optimisation.
- Website enhancements and conversion rate optimisation (CRO).
- Access to premium marketing tools and software used by SSO throughout the program.
- Exclusive Community Access.
- Monthly check-in calls.
Bonus Offer for All Applicants
Every applicant who is not selected as the winner will receive: done-for-you e-commerce Growth Program for 12 months at a special 50% discounted rate of $975 per month the same program and attention the winner receives. Available only to those who selected “Yes” on the sign-up form.
- Winner Selection
Phase One: Initial Review & Shortlisting
- The SSO team will review every application using a scoring system based on five key criteria:
- Commitment & Readiness: Evaluates whether the founder has the time, mindset, and willingness to actively implement growth strategies over a 1-year period. Evaluates if the founder is proactive with improving their business.
- Challenges & Storytelling: Assesses how clearly the founder understands their biggest obstacles and whether their story shows a strong personal driver or vision that transformation would genuinely impact.
- Financial Viability: Looks at whether the business could realistically support growth if scaled — not whether it’s already profitable. This focuses on pricing, margins, and monetisation structure.
- Transformability: Judges whether the business has strategic blockers that can be fixed with expert support like weak messaging, no funnel, or poor positioning. We are not assessing polish — we’re looking for fixable levers.
- Leverageability: Assesses whether this business can become a strong case study — one that SSO can showcase to build future credibility, content, and authority.
- Resource fit: Determines whether the business fits within SSO’s playbook: digital-first, scalable offers, and direct-to-consumer models that benefit from ads, funnels, and email.
GRADING CRITERIA
| Category & Evaluation Questions | Weight |
| Commitment & Readiness | 30 pts |
| Did the applicant sign up during the waitlist? | Yes? bonus +3pts |
| Have they demonstrated that they have the time and capacity to implement the strategies provided for the whole 12 months? | 5pts
|
| Do they demonstrate they’re willing to follow structured strategies like paid ads, funnel building, email marketing, and content? | 5pts
|
| Has the applicant taken proactive steps to grow or learn how to grow their business before applying (e.g., product setup, branding, validation)? | 5pts
|
| Do they take responsibility for growth outcomes, or are they expecting someone else to “fix it” for them? | 5pts
|
| Does the applicant clearly understand their growth potential and have a vision for the next 12 months? | 5 pts
|
| Are they open to investing in tools or platforms that would optimise growth (e.g., CRM systems, analytics, automation software)? | 5pts
|
| Challenges & Storytelling | 10 pts |
| Has the applicant clearly identified their biggest business challenge(s) and what’s holding them back? | 5 pts
|
| Does their story convey why they need this opportunity and how it would impact their business? | 5 pts
|
| Financial Viability | 20 pts |
| Is the business’s pricing and margin structure viable for growth (or fixable with support), such as profit margin, pricing, product demand? | 5 pts
|
| Do they show basic awareness of financials like cost of goods, pricing, or profit margins which is essential when running a business? | 5 pts
|
| Is this business at a stage where expert intervention can create a significant, measurable financial impact? | 5 pts
|
| Is the business financially prepared to support marketing strategies and potential repositioning? | 5pts
|
| Transformability | 20 pts |
| Can the product be clearly positioned to solve a specific problem for a defined audience? | 5pts
|
| Can the business model be restructured or adapted to scale without requiring a complete reinvention? | 5pts
|
| Are the main roadblocks strategic (e.g., messaging, visibility, conversion) — not foundational (e.g., no offer, no product)? | 5pts
|
| Is there anything already built that can be leveraged (e.g., a product, list, traffic, basic socials)? | 5pts
|
| Website & Online Presence Quality | 10 pts |
| Does the business have a functional website? | 5 pts
|
| Would the business benefit from SSO’s systems without requiring custom-built tools? | 5 pts
|
| Business Alignment with SSO | 10 pts |
| Does the business align with SSO’s growth methodology (e.g., paid ads, content marketing, e-commerce scaling)? | 5 pts
|
| Would this business be a compelling case study for SSO’s services? | 5 pts
|
- Each application is scored internally. The 5 highest-scoring businesses will move forward as our official finalists.
Phase Two: Public Engagement and Voting
- The top five (5) finalists will be featured on the website and social media platforms to increase visibility and encourage public participation.
- Each finalist will have a brief introduction video shared with the audience.
- The public can vote by engaging with the finalist posts on SSO’s social media — commenting on Instagram, and liking, commenting, or sharing on Facebook. Detailed on 7. Public Voting Process.
- The finalist with the highest combined engagement score across both platforms (votes + interactions) will be declared the winner.
- Public Voting Process
The public may participate in the voting process by engaging with the finalist posts only on Sales Savvy Online’s official social media platforms — Instagram and Facebook.
- Voting Mechanics:
- Instagram Voting
- Each comment on a finalist’s official voting post will count as 1 vote.
- Only one comment per Instagram account will be counted. Additional comments from the same account will not contribute extra votes.
- Facebook Voting
- Only reactions (likes) on a finalist’s official voting post will count — each reaction equals 1 point.
- Each of the 5 finalists will be assigned a unique engagement emoji: 👍 Like, ❤️ Love, 😢 Care, 😂 Haha, or 😮 Wow.
- Supporters must react using the assigned emoji to cast their vote.
- Instagram Voting
The finalist with the highest total engagement score (combined points across both platforms) at the end of the voting period will be selected as the winner.
- Winner Notification & Response Process
The top five (5) finalists will be announced live on Facebook and Instagram on 07 July 2025. Finalists will be required to submit a 1-minute introduction video within three (3) business days to remain eligible.
The winner will be officially posted on social media on 08 July 2025, and contacted directly via the email and phone number provided in their application.
Response Process
The sponsor will make reasonable efforts to reach the winner. If the winner does not respond within five (5) business days, they will forfeit their prize. At that point, the sponsor may select an alternative winner from the shortlisted finalists, either the runner-up with the second-highest engagement or another finalist, as deemed appropriate by SSO. This ensures a fair and efficient process, preventing unnecessary delays in the Challenge.
- Data Protection, Privacy & Publicity Consent
All personal and business information submitted during the application process will be used solely for the administration of the Challenge. The sponsor will not sell, rent, or disclose participant information to third parties without explicit consent, except where required by law.
By entering, participants agree to receive Challenge-related communications via email or other provided contact details. Participants may opt out of promotional communications at any time by following the unsubscribe instructions or contacting the sponsor directly.
If selected as the winner, participants consent to publicly sharing their business growth journey, which may include but is not limited to:
- Monthly case study updates in both written and digital format.
- Social media engagement, including promotional content, interviews, and testimonials.
- Marketing materials, such as website features, podcast appearances, and digital advertisements created by the sponsor.
Participants acknowledge and agree that their business information and performance metrics may be collected throughout the program for case study purposes. The Sponsor will take reasonable measures to protect sensitive business information but reserves the right to share aggregated or anonymised data for marketing purposes.
The sponsor reserves the right to use the winner’s name, business name, likeness, and Challenge-related content in marketing materials without additional compensation, unless prohibited by law.
10. Withdrawal & Forfeiture
If the winner chooses to withdraw from the 1-Year Growth Program, they must notify the Sponsor in writing at least 40 days in advance of their decision.
If a winner withdraws, fails to participate, or does not meet program requirements, they will forfeit their prize, and the Sponsor will initiate the Response Process outlined in these Terms and Conditions.
Once forfeited, the prize cannot be reclaimed, and no compensation or alternative reward will be provided.
If the winner withdraws from the program, Sales Savvy Online retains the right to use any content, case studies, or materials created up to the point of withdrawal for marketing purposes, unless otherwise prohibited by law.
- Temporary Pauses or Inactivity
If the winner needs to pause their business or step away temporarily (e.g. holiday, health reasons), they must notify the Sponsor in writing at least 7 days in advance.
Short breaks of up to 2 weeks total during the 1-year program may be allowed, as long as they do not delay agreed timelines or deliverables.
Pauses longer than 2 weeks, or signs that the business is no longer active, will trigger a review by the sponsor. If the business can’t continue, the prize may be forfeited and offered to the next eligible finalist.
SSO reserves the right to reassess the winner’s eligibility if their participation is disrupted or the business becomes inactive.
12. General Conditions
The sponsor reserves the right to modify, suspend, or terminate the Challenge at any time if necessary. If the selected winner fails to meet the program requirements, an alternate winner may be chosen. The prize is non-transferable and cannot be exchanged for cash.
Throughout the program, Sales Savvy Online may develop marketing strategies, content, and materials for the winner’s business. While the winner retains ownership of their existing business assets, any templates, frameworks, or methodologies developed by Sales Savvy Online remain the intellectual property of Sales Savvy Online. The winner receives a license to use these materials for their business but may not resell, distribute, or share these proprietary methods with third parties.
The winner of the Challenge expressly acknowledges and agrees to make available the previously agreed monthly advertising budget set out in their challenge budget tracker for the entire duration of the 1-year program. This financial commitment is a material condition of participation in the program and is essential to ensure the frictionless execution of the agreed growth plan.
The winner agrees to deposit the monthly advertising budget into a designated account or make it available through an approved payment method by the 1st day of each month throughout the program. Failure to make these funds available as scheduled may result in disruption to the growth strategy, potentially compromising the achievement of profitability targets.
In the event that the winner fails to make the agreed advertising budget available for two consecutive months without prior written approval from Sales Savvy Online, Sales Savvy Online reserves the right to:
Suspend implementation of the growth plan until funds are made available;
Modify the growth strategy to accommodate the reduced budget, which may impact projected outcomes;
Terminate the program entirely, with no refund of any fees previously paid by the winner.
The winner acknowledges that the advertising budget is separate from and in addition to any program fees paid to Sales Savvy Online and represents a necessary investment in the business’s growth trajectory as outlined in the agreed growth plan.
- Limitation of Liability
By entering the 1-Year E-commerce Growth Challenge, participants agree that SSO and its affiliates are not responsible for any issues, losses, or damages that may arise from:
- Their participation in the Challenge.
- Not being selected as a winner.
- The use or outcome of the prize (business growth support).
In simple terms, SSO cannot be held legally responsible for any negative consequences related to the Challenge, whether it’s technical difficulties, business outcomes, or anything else beyond their control.
Participants acknowledge that business growth outcomes cannot be guaranteed and depend on multiple factors including market conditions, product viability, and participant engagement. The Sponsor provides expertise and guidance but makes no warranties regarding specific business results or revenue increases. Participants agree to indemnify and hold harmless Sales Savvy Online from any claims arising from their participation in the Challenge.
- Governing Law
These Terms and Conditions are governed by the laws of Australia. Any disputes arising from this Challenge will be subject to the jurisdiction of the courts in Sydney.
- Contact Information
For inquiries regarding The 1-Year E-Commerce Growth Challenge, please contact:
- Email: [email protected]
- Phone: 1300 384 670
By participating in this Challenge, applicants agree to these Terms and Conditions and acknowledge that all decisions made by the Sponsor are final and binding.
