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Transforming e‑commerce marketing in Australia

We see a future where e-commerce entrepreneurs are free from unrealistic expectations. We lead the way, helping those who’ve invested in their businesses avoid financial instability and regret. Our goal is to set new standards and restore the reputation of e-commerce marketing in Australia.

We help Aussie e‑commerce entrepreneurs achieve their goals

We achieve sustainable business growth through award-winning marketing strategies, unrivalled value, and unwavering integrity. Our success lies in empowering you with the tools and support you need to thrive without compromising your financial stability.

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E-commerce Advertising Agency

Our promise to you

We tailor our services to your unique needs because one-size-fits-all doesn’t work, ensuring you get personalised care and commitment, even at our own expense.

  • Endless improvement

    Because e-commerce is forever changing, we always look for ways to help our clients sell more for less. We invest in training and adapt our strategies so you get the best results.

    Continually tuning the campaigns and looking at ways to improve performance.

    E-commerce Advertising Agency
  • Absolute integrity

    We consider integrity and honesty as our cornerstone standards. We strive to build trust,  while always putting your best interests first.

    Demonstrating a level of transparency and integrity that is rare in the industry.

    E-commerce Advertising Agency
  • Relentless realism

    We set realistic goals and offer practical solutions to avoid false promises, using proven strategies, so you see steady growth without overextending.

    Putting together a plan that is perfect for where we are right now.

    E-commerce Advertising Agency

We want to spark positive change

We help brave e-commerce entrepreneurs succeed with confidence, knowing they have a committed partner. Join us in redefining success in e-commerce. Together, we can make your entrepreneurial goals come true.

  1. Months 1-6

    Goal: Break-even & sell sustainably

  2. Months 5-8

    Goal: Turn a profit & start scaling

  3. Months 8-12

    Goal: Minimise risk & grow steadily

Meet Mareike - The fix behind the force

Mareike Niedermeier didn’t build SSO to win awards.
She built it to solve the problems no one else would touch.

From surviving homelessness and dropping out of school to leading a multi–7 figure agency, her path wasn’t polished, it was rebuilt. Over and over. By choice. By fire. By necessity.

She’s not your typical founder. She’s not your typical marketer.
She’s the woman brands call when the ad spend’s high, the margin’s thin, and the backend is quietly bleeding.

Mareike has rebuilt over 200 businesses from the inside out, not with tactics, but with structure, clarity, and strategy that actually holds. Her work isn’t loud. It’s effective. Quietly, properly, permanently.

Recognised as one of Australia’s top marketers by the Australian Business Journal, Mareike leads SSO with a clear conviction: Marketing isn’t magic. It’s strategy.

From mentoring university students to going unpaid to support struggling eComm clients during hard seasons, Mareike shows up with action, not just accolades. Her leadership is built on truth, not theatre and it sets the tone for how we do business at SSO.

No fluff. Just the real work that gets results. That’s Mareike. That’s SSO.

  • Follow me on Linkedin
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  • Follow me on Instagram

Get to know the leadership team

Rico Chow

Non-Executive Director

“Strategy without financial discipline is just noise. I make sure every bold idea we back has the backbone to hold under pressure, and the data to prove it. No exceptions!”

Geneva Beltran

Head of Client Success

“Success isn’t just performance metrics.It’s trust, clarity, and making sure our clients never feel alone in the messy middle of growth. I hold the relationship like it matters, because it does.”

Marie Cris Pelonio
Head of Campaigns
“Platforms change weekly.
Attention spans shift by the second. I don’t chase trends. I build campaigns that cut through noise and actually drive results.”
Alphine Doctor
Head of Accounts
“Budgets only work when they’re tied to strategy. I help our clients get the most out of every dollar, no padding, no compromise, just clean, transparent value.”
Zane Wasati
Sales Director
“I don’t sell dreams. I listen for chaos, find the friction, and show founders what’s actually in the way of their next level. If we can fix it, we will. If we can’t, I’ll tell you straight.”
Seth Velasco
Head of Web Development
“Your site is either your strongest asset or your biggest liability. I build eComm sites that don’t just look good, they convert, scale, and hold when traffic surges and pressure hits.”

We solve e‑commerce pain points, one conversion at a time

In e-commerce, many entrepreneurs face unrealistic expectations and empty promises. You might struggle with financial instability and regret after making significant sacrifices.

At SSO, we get it. We’re transforming e-commerce marketing in Australia to help you pursue your dreams.
With over 400 clients in five years, managing $3 million in ad spend, and generating over $20 million in revenue, our results speak for themselves. We've exceeded industry benchmarks by 40% year on year, earning the title of NSW’s best-performing marketing agency for two years in a row, as recognised by Business Insider.
Join us as we redefine e-commerce success. Together, we can turn your entrepreneurial dreams into reality.

book a call with us

Hear what our clients say about us

These e-commerce entrepreneurs have been with us from the very start of their journey.

Here’s how we helped over 200 businesses

  1. Growth Program

    Unlock your ecommerce business potential with our Growth Program. Tailored strategies and expert management ensure sustainable growth. See how we can help you succeed.

    Get us to grow your store
  2. Growth Academy

    Ready to boost your ecommerce sales? Our Growth Academy teaches you everything we do for our clients in the first 12 months. Follow our clear instructions and grow your store. 

    Grow Your store with our help
  3. Ecommerce store refresh

    Whether you're updating or starting fresh, get a stunning, mobile-first, high-performing site that turns visitors into customers. Discover our sucess stories and become one of them.

    Increase your conversion rates
The Ecommerce Marketing Agency Built for Growth-Obsessed Founders
Guide: How to get your e-commerce store to $500,000 in revenue in 12 months
Ads Management

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