Reputation Management Tips for SMEs
Reputation means a lot in business.
Large companies with millions of customers can afford a couple of bad reviews. They already have established brand trust. SMEs need to remain cautious because even one bad review can affect sales. Bad customer testimonials or a poor reputation hurts every company, but SMEs are much more volatile. Why? Because the reputation of a smaller business is much more susceptible to changes due to one bad customer review.
