Here’s everything you need to know about marketing statistics.
In the same way that technology is consistently evolving, marketing is ever-changing. As a business owner, it might seem like you’ve just gotten the hang of the basics when they change again.
One of the fastest ways to lose momentum in business is to not evolve as quickly as your competition. If you want your business to stay relevant, then you need to be up to date with the marketing trends and developments. In short, keep up or get out.
In order to stay updated, you’ll want to follow marketing statistics. These statistics combine a whole gamut of digital marketing techniques, including social media, content marketing, SEO, email, video, and more. You can follow the statistics that apply to your business, and as a result, stay competitive and on top of your game.
Social Media Marketing
People all over the globe use social media platforms. In fact, thanks to social media, businesses have the ability to reach more people than ever before. For any business to be relevant, they need to understand and implement effective, strategic social media marketing.
More than any other digital marketing technique, social media marketing is non-negotiable. With billions of social media users around the world and more people than ever before turning to social media platforms for brand, product, and service information, ignoring social media is basically a business death sentence.
Subsequently, by following social media statistics, businesses can learn how to expertly use each platform in order to reach the largest audience and increase awareness of their brand and offerings. Make sure to follow the statistics of each of these platforms in order to develop your business’ relevant and engaging presence:
The type of insights gained from each social media platform includes various data.
Content Marketing Statistics
Content marketing allows businesses to market themselves through content. This includes writing, images, downloads and other types of content that audiences deem relevant.
By creating and publishing unique, expert, and valuable content, you can showcase your business, your mission, and your products/services to your target market. Therefore, keeping an eye on content marketing statistics gives you the ability to design an effective strategy for content creation.
The statistics will show you the type of content that other SMEs are creating for their audience. When you have an inside look at the techniques that are working for your competition, you will be better able to create effective, relevant content.
The multiple areas of content marketing statistics that you will want to keep track of include:
- Content Strategy
Search Engine Optimisation is an essential marketing tool that every business needs to understand and utilise.
- SEO gives you insight into your online presence and how it is received by your target audience.
- Understanding SEO enables you to create an effective marketing strategy that helps you increase your leads and web ranking.
- Use SEO statistics to gain awareness of the top SEO tools and strategies to craft a marketing plan that helps you reach your business goals.
There are a variety of statistics to pay attention to that fall in the SEO category. However, each category focuses on a different component of SEO, for example:
- Conversion Rate Optimisation
- Organic Search
- Voice Search
- Local SEO
- Mobile Search
Email Marketing Statistics
With the rise in social media, some marketers have let their email marketing strategies slide. Unfortunately, this is a huge mistake. Email marketing is still one of the best ways for businesses to connect with their customers and leads. Above all, it provides the opportunity for each business to consistently provide their leads with something valuable to showcase their value and build loyalty.
When you follow email marketing statistics, you’ll see how other businesses are utilising email marketing to, for example, connect, build relationships, increase conversions, and more. As a result, these statistics will enable you to develop your own effective email marketing strategy to more proficiently reach your audience through email.
Make sure to keep an eye on all of these statistics related to email marketing:
- Email Usage
- Clickthrough Rate
- Email Content
- Emails Optimised for Mobile
Video Marketing Statistics
Today’s audience LOVES videos.
Marketers have learned that creating unique, relevant, and informative videos are one of the best ways to engage a target market. The most effective videos are well scripted, educational, engaging and valuable to their target audience.
Videos are easier to make than ever before thanks to the incredible technological features on SmartPhones. Once you learn about the best video marketing techniques, you can easily create, edit, and share high-quality videos.
Follow video marketing statistics in a number of areas to learn the most effective ways to use videos to increase your visibility, educate your target audience, and therefore, provide increased value.
- Social Marketing Videos
- Product Videos
- YouTube Videos
- Video Analytics
Other Important Marketing Statistics
There are other important marketing statistics that you will want to follow to create and implement the best digital marketing strategies. Understanding the various ways that other businesses successfully market their brand, products, and services will help you with your growth. Most importantly, by consistently evolving and utilising new statistical information, you will keep your brand relevant and ensure a steady stream of leads.
Lead Generation Statistics
Through lead generation statistics, you can learn the best ways to attract your target market. Then turn strangers into warm, qualified leads, be using strategies like lead nurturing. Moving from a target to a lead is part of the customer journey and is a necessary step on the way towards conversion and becoming a customer.
To clarify, when you follow lead generation statistics, you can determine and implement the best tools for generating leads.
Lead generation statistics include marketing automation, demand generation, and marketing analytics for example.
Marketing Technology Statistics
With all of the technology out there, it’s important to know the best ones for reaching and connecting with your audience.
Statistics will show which resources are utilized the most often, how consumers tend to read and view content, and which tools are most popular for interaction. This information shows you which resources will be best for you to put time, money, and effort into.
Marketing technology statistics include messaging apps, mobile, and artificial intelligence.
Paid advertisement is still an essential part of marketing. It’s important to use paid ads to reach your target market. Make sure that your paid ads are tailored to the preferences of your audience.
If you use paid advertisements well, you will be able to reach new customers, increase your business's visibility, and create an effective path of revenue. However, when it comes to successful advertisements, you will need to understand how your audience feels about paid ads and which type of ads provide the best results.
Advertising statistics include Pay-Per-Click, videos, mobile, adblocking, and display ads.
If you would like to use statistics to benchmark your ad performance, use our handy calculator.
A Final Word
In conclusion, marketing your business is one of the most important things you’ll ever do. Through marketing, you will be able to increase awareness of your brand, products, and services, gain and nurture leads, and above all, generate revenue through conversion.
However, in order to be successful in marketing, you need to keep up with the Joneses, also known as your competition. So, you need to make sure that your marketing strategies are relevant, up-to-date, and in line with the needs and expectations of your target market. By following and understanding key marketing metrics, you can ensure to keep your marketing strategies on point.